Strategy is about setting yourself apart from the competition. It's not a matter of being better at what you do – it's a matter of being different at what you do.
A company can outperform rivals only if it can establish a difference that it can preserve.
一家公司只有在能够建立并保持差异时，才能超越竞争对手。
The essence of strategy is in the activities – choosing to perform activities differently or to perform different activities than rivals.
战略的本质在于活动——选择以不同的方式执行活动或执行与竞争对手不同的活动。
Strategy is not about being better than your competitors. It's about being different.
战略不是关于比你的竞争对手更好，而是关于与众不同。
Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.
Operational effectiveness and strategy are both essential to superior performance, which, after all, is the primary goal of any enterprise.
Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.
The value chain is the set of activities through which a product or service is created and delivered to customers.
价值链是通过其创造并将产品或服务交付给客户的一系列活动。
Strategy is not about being better at what you do; it's about being different in what you do.
战略不是关于在你所做的事情上做得更好；它是关于在你所做的事情上与众不同。
The ability to change constantly and effectively is made possible by high-level strategic planning.
通过高层次的战略规划，能够实现持续有效的变革。
Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.
Operational effectiveness and strategy are both essential to superior performance, which, after all, is the primary goal of any enterprise.
运营效率和战略对于卓越的绩效都是必不可少的，毕竟这是任何企业的首要目标。
Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.
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