The essence of strategy is choosing a unique and valuable position rooted in systems of activities that are much more difficult to match.
战略的本质是选择一个独特且有价值的位置，这个位置植根于一系列难以匹配的活动系统中。
The root of the problem is the failure to distinguish between operational effectiveness and strategy.
问题的根源在于未能区分运营效率和战略。
Strategy is about setting yourself apart from the competition. It's not a matter of being better at what you do – it's a matter of being different at what you do.
战略是关于使自己与竞争对手区别开来。这不是一个做得更好的问题，而是一个做得不同的问题。
The best CEOs I know are teachers, and at the core of what they teach is strategy.
Operational effectiveness and strategy are both essential to superior performance, but they work in very different ways.
运营效率和战略对于卓越表现都是必不可少的，但它们以非常不同的方式发挥作用。
Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.
Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.