竞争战略是关于与众不同。它意味着有意识地选择一组不同的活动来提供独特的价值组合。
Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.
战场交锋，即使列阵有方，但以勇猛为本；操办丧事，即使礼节周全，但以哀痛为本；文人学士，即使学富五车，但以德行为本
历史总是由胜利者书写。当两种文化冲突时，失败者会被抹去，而胜利者则书写历史书籍——这些书籍美化他们的事业，贬低被征服的敌人。
Language evolved to allow us to gossip.
The brave may not live forever, but the cautious do not live at all.
The secret of change is to focus all of your energy, not on fighting the old, but on building the new.
The past is a foreign country; they do things differently there.
保持领先的唯一途径是不断创新和适应。
"The only way to do great work is to love what you do."