如果你是以竞争者为中心的，你必须等到有竞争者在做某事。以客户为中心让你能更有先锋精神。
我们在亚马逊有三个大的想法，我们坚持了18年，这就是我们成功的原因：把客户放在第一位。发明。并且要有耐心。
In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.
All businesses need to be young forever. If your customer base ages with you, you're Woolworth's.
I strongly believe that missionaries make better products. They care more. For a missionary, it's not just about the business. There has to be a business, and the business has to make sense, but that's not why you do it. You do it because you have something meaningful that motivates you.
Your margin is my opportunity.
You can have the best technology, you can have the best business model, but if the storytelling isn't amazing, it won't matter. Nobody will watch.
If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.
We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient.