In the end, we are our choices. Build yourself a great story.
最后，我们就是我们的选择。为自己创造一个伟大的故事。
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
一个公司的品牌就像一个人的声誉。你通过努力做好困难的事情来赢得声誉。
The common question that gets asked in business is, 'why?' That's a good question, but an equally valid question is, 'why not?'
在商业中经常被问到的问题是“为什么？”这是一个好问题，但同样有效的问题是“为什么不呢？”
If you don't fail, you're not innovating enough.
如果你没有失败，说明你的创新还不够。
Life's too short to hang out with people who aren't resourceful.
We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.
我们把客户视为受邀参加派对的客人，而我们是主人。我们的工作是每天让客户体验的每一个重要方面都变得更好一点。
If you double the number of experiments you do per year, you're going to double your inventiveness.
如果你把每年做的实验数量翻倍，你的创造力也会翻倍。
I believe you have to be willing to be misunderstood if you're going to innovate.
我相信，如果你想要创新，你必须愿意被误解。
What we need to do is always lean into the future; when the world changes around you and when it changes against you—what used to be a tail wind is now a head wind—you have to lean into that and figure out what to do because complaining isn't a strategy.
我们需要做的是始终面向未来；当你周围的世界发生变化，当变化对你不利时——曾经的顺风变成了逆风——你必须迎难而上，想办法应对，因为抱怨不是一种策略。
If you're not stubborn, you'll give up on experiments too soon. And if you're not flexible, you'll pound your head against the wall and you won't see a different solution to a problem you're trying to solve.
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