可能
2005年：贝索斯致股东信《尽管是数字在发挥作用，但决策因素还是“判断”》
如果我们仅仅让技术停留在某些研发部门，那么我们在技术上的所有投入都会变得毫无意义，但我们不会这么做。我们将技术应用到我们所有的团队、流程、决策，以及每项业务创新，它深深地渗透到我们所做的每件事中。
2011：贝索斯致股东信《自助平台，开启创新》
2012年：贝索斯致股东信《长远思考才能做到不可能的事情》
2015年：贝索斯致股东信《全世界对失败最宽容的公司》
2016年：贝索斯致股东信《每天都要像创业的第一天那样》
2016年：贝索斯致股东信《每天都要像创业的第一天那样》
2016年：贝索斯致股东信《每天都要像创业的第一天那样》
2018年，贝索斯致股东信
I got the idea to start Amazon 16 years ago. I came across the fact that Web usage was growing at 2，300 percent per year. I'd never seen or heard of anything that grew that fast， and the idea of building an online bookstore with millions of titles -- something that simply couldn't exist in the physical world -- was very exciting to me. I had just turned 30 years old， and I'd been married for a year. I told my wife MacKenzie that I wanted to quit my job and go do this crazy thing that probably wouldn't work since most startups don't， and I wasn't sure what would happen after that. MacKenzie (also a Princeton grad and sitting here in the second row) told me I should go for it. As a young boy， I'd been a garage inventor. I'd invented an automatic gate closer out of cement-filled tires， a solar cooker that didn't work very well out of an umbrella and tinfoil， baking-pan alarms to entrap my siblings. I'd always wanted to be an inventor， and she wanted me to follow my passion.
What I want to talk to you about today is the difference between gifts and choices. Cleverness is a gift， kindness is a choice. Gifts are easy -- they're given after all. Choices can be hard. You can seduce yourself with your gifts if you're not careful， and if you do， it'll probably be to the detriment of your choices.
If you're going to innovate, you have to be willing to fail. If you're going to try new things, then you have to be willing to accept that you might fail.
'Jeff, what does Day 2 look like?' 'Day 2 is stasis. Followed by irrelevance. Followed by excruciating, painful decline. Followed by death. And that is why it is always Day 1.' To be sure, this kind of decline would happen in extreme slow motion. An established company might harvest Day 2 for decades, but the final result would still come.
If you're not stubborn, you'll give up on experiments too soon. And if you're not flexible, you'll pound your head against the wall and you won't see a different solution to a problem you're trying to solve.