我们在亚马逊网站做出了许多至关重要的决定，这些决定可以用数据来说明。但是，并非我们所有的重要决策，都能用这种令人羡慕的数学方式来解决。有时候我们只有很少或根本没有历史数据来进行指导，因此我们不可能进行前瞻性实验，对于决策过程来说不切实际。
2005年：贝索斯致股东信《尽管是数字在发挥作用，但决策因素还是“判断”》
The desire for recognition, the thymotic part of the soul, is the most fundamentally human part of the human being.
Diversity of thought leads to better solutions—if you're not uncomfortable, you're not growing.
The beauty of physics lies in its ability to explain the complex with simple, elegant theories.
A dream is a place where a wish and a fear meet. When the wish and the fear are exactly equally balanced, you call the dream a nightmare.
成长的唯一途径就是挑战自己。
外交需要克服短期利益的诱惑，着眼于长远利益和全球发展。
The best fertilizer for any piece of land is the footprints of its owner.
我不喜欢被限制，我喜欢探索。