A good ad should be like a good sermon; it must not only comfort the afflicted, but also afflict the comfortable.
一个好的广告应该像一篇好的布道；它不仅必须安慰受难者，还必须使舒适者感到不安。
The purpose of advertising is to sell. The purpose of art is to express.
广告的目的是销售。艺术的目的是表达。
The best ideas come as jokes. Make your thinking as funny as possible.
Advertising doesn't create a product advantage. It can only convey it.
广告不会创造产品优势。它只能传达它。
The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
It's not just the ad, but the product that must be interesting.
不仅仅是广告，产品本身也必须有趣。
Don't tell me how good you make it; tell me how good it makes me when I use it.
不要告诉我你做得有多好；告诉我当我使用它时它让我感觉有多好。
The real giants have been those who have stood for something, who have had a clear idea of what they wanted to say and have said it with force and clarity.
真正的巨人是那些坚持某些东西的人，他们清楚地知道自己想说什么，并且用力量和清晰度表达出来。
The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes.
广告公司的工作是温暖且直接关乎人性的。它处理人类的需求、欲望、梦想和希望。
The most powerful element in advertising is the truth.
广告中最强大的元素是真相。
The purpose of advertising is to sell. It is the only purpose.
- «
- »