A good ad should be like a good sermon; it must not only comfort the afflicted, but also afflict the comfortable.
一个好的广告应该像一篇好的布道；它不仅必须安慰受难者，还必须使舒适者感到不安。
"The truth is rarely pure and never simple."
"The most beautiful people we have known are those who have known defeat, known suffering, known struggle, known loss, and have found their way out of the depths."
You see only 2% of another person， and they see only 2% of you. Attune yourselves to the hidden 98%.
你只能看到另一的人的2%，而他们只看到你的2%。围绕自己那隐藏的98%（真正的本性）去展开生活。
西方赢得了冷战，但它没有赢得和平。
The fundamental 'formula' of Gestalt theory might be expressed in this way: There are wholes, the behavior of which is not determined by that of their individual elements, but where the part-processes are themselves determined by the intrinsic nature of the whole.
When you can do the common things of life in an uncommon way, you will command the attention of the world.