A good ad should be like a good sermon; it must not only comfort the afflicted, but also afflict the comfortable.
一个好的广告应该像一篇好的布道；它不仅必须安慰受难者，还必须使舒适者感到不安。
The details are not the details. They make the design.
Some of my best leading men have been dogs and horses.
我们将永不停止探索，而我们一切探索的终点，将是到达我们出发的地方，并且生平第一遭知道这地方。