一个好的广告应该像一篇好的布道；它不仅必须安慰受难者，还必须使舒适者感到不安。
A good ad should be like a good sermon; it must not only comfort the afflicted, but also afflict the comfortable.
真相并不总是美丽的，美丽的言辞也不一定是真相。
The true value of a bank is measured by its contribution to social development.
Failure is an option here. If things are not failing, you are not innovating enough.