一个好的广告应该像一篇好的布道；它不仅必须安慰受难者，还必须使舒适者感到不安。
A good ad should be like a good sermon; it must not only comfort the afflicted, but also afflict the comfortable.
建议的力量在塑造人类行为方面是巨大的，往往个体并没有意识到这种影响。
I believe that if you'll just stand up and go, life will open up for you.
The most important thing in the Olympic Games is not winning but taking part； the essential thing in life is not conquering but fighting well.