广告不会创造产品优势。它只能传达它。
Advertising doesn't create a product advantage. It can only convey it.
生活中最重要的事情不是利用你的收益，而是避免你的损失。
Ninety-nine percent of the troubles that threaten our civilization come from too optimistic, therefore we should have a system where the accounting is a way more conservative.