广告的目的是销售。这是唯一的目的。
The best ideas come as jokes. Make your thinking as funny as possible.
最好的想法像笑话一样出现。让你的思维尽可能有趣。
Don’t tell me how good you make it; tell me how good it makes me when I use it.
不要告诉我你做得有多好；告诉我当我使用它时，它让我感觉有多好。
The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
所有有效广告的秘密不在于创造新的、巧妙的文字和图片，而在于将熟悉的文字和图片置于新的关系中。
It’s not just what you say that stirs people. It’s the way that you say it.
不仅仅是你说的话能打动人心，而是你说话的方式。
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
让它简单。让它难忘。让它吸引人。让它读起来有趣。
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
在我看来，广告中最大的成就是可信度，没有什么比产品本身更可信的了。