所有有效广告的秘密不在于创造新的和巧妙的文字和图片，而在于将熟悉的文字和图片置于新的关系中。
The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
"The best stories are the ones that stay with you long after you've turned the last page."
变化不仅仅是生活的必要——它就是生活。