所有有效广告的秘密不在于创造新的和巧妙的文字和图片，而在于将熟悉的文字和图片置于新的关系中。
The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
If you want to be a leader, you have to be willing to make unpopular decisions.
我们并非这个星球的所有者，只是当前的租客。
世界是一座监狱，其中单独监禁更可取。
The study of ancient DNA is like opening a window to the past.
The computer is incredibly fast, accurate, and stupid. Man is unbelievably slow, inaccurate, and brilliant. The marriage of the two is a force beyond calculation.