通过精确的计算，我们可以预计把价格降低一定幅度，将导致产品销量一定比例的增加。除了少数例外的情况，短期内产品销量的增加不足以补偿价格的下降。然而，我们对价格弹性的定量理解是在短期内的。我们可以预计降价在本周和本季度内的影响，但是我们不能精确预计持续降价在今后五年、十年或更长时间内对我们业务的影响。
2005年：贝索斯致股东信《尽管是数字在发挥作用，但决策因素还是“判断”》
Innovation in aquaculture technology will be the key to meeting the world's growing demand for seafood.
矿工的技能和奉献精神与他们带到地面的煤炭一样宝贵。
They just keep trotting back and forth across the bridge thinking there is something better on the other side. If they'd hang head down at the top of the thing and wait quietly, maybe something good would come along. But no—with men it's rush, rush, rush, every minute. I'm glad I'm a sedentary spider.
预测未来的最好方式就是去创造它。
Empathy is the key that unlocks the door to understanding and connection with others.
去爱就是冒险一切，但不去爱则是冒更大的险。
Truth is arrived at through rational reflection and observation of the natural world.