Communicate everything you possibly can to your partners. The more they know, the more they'll understand. The more they understand, the more they'll care. Once they care, there's no stopping them.

Swim upstream. Go the other way. Ignore the conventional wisdom. If everybody else is doing it one way, there's a good chance you can find your niche by going in exactly the opposite direction.

逆流而上。走另一条路。忽略传统智慧。如果其他人都在用一种方式做事，你很有可能通过走完全相反的方向找到你的利基。

Exceed your customers' expectations. If you do, they'll come back over and over. Give them what they want — and a little more.

Commit to your business. Believe in it more than anybody else. I think I overcame every single one of my personal shortcomings by the sheer passion I brought to my work.

对你的业务做出承诺。比任何人都更相信它。我认为我通过工作带来的纯粹热情克服了我所有的个人缺点。

The key to success is to get out into the store and listen to what the associates have to say. It's terribly important for everyone to get involved. Our best ideas come from clerks and stockboys.

成功的关键是走进商店，听听员工们怎么说。让每个人都参与进来是非常重要的。我们最好的想法来自店员和库存员。

High expectations are the key to everything.

There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.