在我看来，广告中最大的成就是可信度，没有什么比产品本身更可信的了。
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
一个伟大的故事是那种会改变你的故事。
Quality is not an act, it is a habit.
Every story is a mirror of its time.
Iteration is the key to innovation. You have to keep refining and improving your ideas until they work.