在我看来，广告中最大的成就是可信度，没有什么比产品本身更可信的了。
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
荒野是一个充满挑战的地方。要生存，你必须直面它们。
The best leaders are those who empower others to lead.
Design is not just about how something looks, but how it works.
Society can and does execute its own mandates， and if it issues wrong mandates instead of right， or any mandates at all in things with which it ought not to meddle， it practices a social tyranny more formidable than many kinds of political oppression， since， though not usually upheld by such extreme penalties， it leaves fewer means of escape， penetrating much more deeply into the details of life， and enslaving the soul itself.
传记是最亲密的历史形式。