The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
所有有效广告的秘密不在于创造新的、巧妙的文字和图片，而在于将熟悉的文字和图片置于新的关系中。
优秀与卓越之间的区别在于多走一英里。
The universe is full of magical things patiently waiting for our wits to grow sharper.
读一本好书，就是和许多高尚的人谈话。
Sustainability isn't a trend; it's our responsibility to future generations.
Writing is a way of preserving the truth of the past.
Reason obeys itself; and ignorance submits to whatever is dictated to it.
科学不仅仅是寻找答案，更是提出正确的问题。
在土地的沉默中，有等待被讲述的故事。