The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
所有有效广告的秘密不在于创造新的、巧妙的文字和图片,而在于将熟悉的文字和图片置于新的关系中。
"A writer’s duty is to disturb the peace."
The best time to buy stocks is when they are out of favor.