Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
让它简单。让它难忘。让它吸引人。让它读起来有趣。
商业的成功不仅仅是创造利润,而是为所有利益相关者创造价值。
It is not from the benevolence of the butcher, the brewer, or the baker that we expect our dinner, but from their regard to their own interest.