The purpose of advertising is to sell. It is the only purpose.
广告的目的是销售。这是唯一的目的。
我从未打算创造一个经典。我只是想讲一个故事。
你给国王的越多，他想要的就越多。
The difference between good and great is in the details.
If you don’t believe in yourself, no one else will.
Reinforcement is the central factor in the acquisition of new behavior patterns.