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Quality is not a cost; it is an investment.
Quality is not a goal; it is a journey.
Quality is not a department; it is a responsibility of everyone in the organization.
Quality is not an end in itself; it is a means to an end.
Quality is not something you can add on to a product or service. It must be built in from the beginning.
The performance standard must be Zero Defects. Not 'that's close enough'.
Quality is not a destination, it is a journey.
Quality is not a tool, it is a mindset.
Quality is not a program, it is a culture.
Quality is not a department, it is a way of life.
Quality is not a technique, it is a philosophy.
Quality is the result of a carefully constructed cultural environment. It has to be the fabric of the organization, not part of the fabric.
Quality is not an act, it is a habit.
The performance standard must be Zero Defects. Not 'that's close enough'.
The problem of quality management is not what people don't know about it. The problem is what they think they do know.
Quality is conformance to requirements, not goodness.
Quality is free. It's not a gift, but it's free. What costs money are the unquality things -- all the actions that involve not doing jobs right the first time.
Confidence isn't optimism or pessimism, and it's not a character attribute. It's the expectation of a positive outcome.
The future is not a result of choices among alternative paths offered by the present, but a place that is created—created first in the mind and will, created next in activity.
Confidence isn't optimism or pessimism, and it's not a character attribute. It's the expectation of a positive outcome.