需求
In a rapidly changing market, the only constant is customer needs.
The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes.
"Empathy is the key to innovation, as it allows us to understand and address the real needs of people."
The most successful businesses are those that align their goals with the needs of their customers.
The key to success is understanding and meeting the needs of others.
The best way to create value is to understand and meet the needs of others.
The system produces needs faster than it can satisfy them.
The system produces needs faster than it can satisfy them, and thus it perpetuates itself.
Make decisions when you are ready, not under pressure. Others will always push you to make a decision for their own purposes, internal politics, or some other external need. But you can almost always say, “I need a little more time to think about this. I’ll get back to you.” This tactic is very effective at defusing even the most difficult and uncomfortable situations.