You have to trust your instincts.
Listen to everyone in your company and figure out ways to get them talking. The folks on the front lines—the ones who actually talk to the customer—are the only ones who really know what's going on out there. You'd better find out what they know.
Success is not just about making profits, but about creating sustainable value for all stakeholders.
The pursuit of knowledge is a journey without end, and that's what makes it exciting.