The man who is anybody and who does anything is surely going to be criticized, vilified, and misunderstood. This is part of the penalty for greatness, and every great man understands it.

译文：立志别挑简单的目标，做事别躲困难的任务。

最好的品牌不只是销售产品，它们销售情感和体验。

话语伦理学旨在通过所有受影响者之间的理性话语程序来证明道德规范的正当性。

If you don’t make mistakes, you’re not working on hard enough problems.

The difference between good and great is the extra effort.