That's exhilarating if you're doing well, and very crushing if you're not. It leads, in the worst cases -- in the analysis of a sociologist like Emil Durkheim -- it leads to increased rates of suicide. There are more suicides in developed, individualistic countries than in any other part of the world. And some of the reason for that is that people take what happens to them extremely personally -- they own their success, but they also own their failure.

电影的力量在于它能够使不可见的东西变得可见。

The companies that succeed are those that turn non-consumers into consumers.