Brand upgrading is the only way for independent brands.

A story is not just what is told, but what is left untold.

If you double the number of experiments you do per year, you're going to double your inventiveness.

"We're going on a bear hunt. We're going to catch a big one. What a beautiful day! We're not scared."

Psychology should focus on how the mind helps us adapt to our environment.

"Man, unlike any other thing organic or inorganic in the universe, grows beyond his work, walks up the stairs of his concepts, emerges ahead of his accomplishments."