天下之治乱，不在一姓之兴亡，而在万民之忧乐
天下的治乱不在于一个王朝的兴亡，而在于百姓的忧乐
最大的风险是不冒任何风险。在一个快速变化的世界里，唯一注定要失败的策略就是不冒风险。
释义：要了解过去和现在，以便灵活应变，适应变化。
我们看到的不是事物的本质，而是自己的本质。
The individual is reduced to a negligible quantity, perhaps less in his consciousness than in his habits and in the unconscious adjustments of his life.
2010年：贝索斯致股东信《研发应该遍及每个部门》
The ocean is the granary of the future, and we must use the power of technology to make fisheries sustainable.
Half the world is composed of people who have something to say and can't, and the other half who have nothing to say and keep on saying it.
There is only one sin, only one. And that is theft. Every other sin is a variation of theft.