1997年：贝索斯致股东信《吸引符合你价值观的股东》

Good design is as little design as possible.

Success in dairy farming comes from balancing tradition with modern science.

Success is not the key to happiness. Happiness is the key to success.

预测未来的最好方法就是创造未来。

The power of a man, to take it universally, is his present means, to obtain some future apparent good.

我总是说，美丽不仅仅是外在的。它关乎你内心的东西。它关乎你的品格、你的精神和你的灵魂。

I don't want to be a role model. I want to be a source of inspiration.