真相很少纯粹，也绝不简单。

我们学得越多，就越意识到我们不知道的还有很多。

Transparency builds trust, and trust builds business.

"The writer's duty is to disturb the peace, to question the unquestionable, and to reveal the hidden."

A real decision is measured by the fact that you've taken a new action. If there's no action, you haven't truly decided.

The scientific study of behavior must be based on objective, measurable data.