When [competitors are] in the shower in the morning, they're thinking about how they're going to get ahead of one of their top competitors. Here in the shower, we're thinking about how we are going to invent something on behalf of a customer.
No matter how complex or refined, all behavior is to be explained in terms of stimulus and response.
无论多么复杂或精细，所有行为都可以用刺激和反应来解释。