超越顾客的期望。如果你这样做，他们会一次又一次地回来。给他们想要的——再多一点。
在一个逃亡者的世界里，朝相反方向走的人看起来像是在逃跑。
In computer science, we often have to deal with systems that are too complex to understand all at once.
It is remarkable how much long-term advantage people like us have gotten by trying to be consistently not stupid, instead of trying to be very intelligent.