顾客永远是对的，即使他们是错的。
The idea that a bell rings to signal when investors should get into or out of the stock market is simply not credible.
Technology will revolutionize how we harvest from the sea, but wisdom must guide its use.
No Human Is Limited as Long as You Have the Desire.
The said truth is that it is the greatest happiness of the greatest number that is the measure of right and wrong.
风险管理不是消除风险，而是在可接受的范围内理解和控制风险。
2006年：贝索斯致股东信《选择新业务时，亚马逊的经验》