2012年：贝索斯致股东信《长远思考才能做到不可能的事情》

A good algorithm is like a sharp knife—it does exactly what it is supposed to do with a minimum of effort.

Success in business comes from understanding the customer better than anyone else.

The truth is, we are all barbarians.

预测未来的最好方法就是创造未来。不要担心别人会做什么。预测未来的最好方法就是创造未来。