战略是关于使自己与竞争对手区别开来。这不是一个做得更好的问题,而是一个做得不同的问题。
Strategy is about setting yourself apart from the competition. It's not a matter of being better at what you do – it's a matter of being different at what you do.
For a great payoff be especially curious about the things you are not interested in.
You can obsess about serving your customers/audience/clients, or you can obsess about beating the competition. Both work, but of the two, obsessing about your customers will take you further.
You don’t write because you want to say something; you write because you’ve got something to say.
Memory is a form of resistance.