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Therefore, since brevity is the soul of wit, And tediousness the limbs and outward flourishes.
An appeaser is one who feeds a crocodile - hoping it will eat him last
Paint with your heart, and your hands will follow.
The key is to set realistic customer expectations, and then not to just meet them, but to exceed them—preferably in unexpected and helpful ways.
The only way to achieve long-term success is to create real value in society.