I don't believe in luck. I believe in preparation meeting opportunity.

"La única manera de librarse de la tentación es caer en ella."

One strategy: "We've had three big ideas at Amazon that we've stuck with for 18 years， and they're the reason we're successful: Put the customer first. Invent. And be patient."

我坚持我所相信的，我不害怕说不。

土地不属于我们，我们只是从后代那里借来的。

你无法吵赢一个理性能力不在同一层面的人。 

质量不是财富；它是一种计划。

2013年：贝索斯致股东信《下放决策权以促进创新》

Greatness is not this wonderful, esoteric, elusive, god-like feature that only the special among us will ever taste. It’s something that truly exists in all of us.