"The hardest part about being immortal is watching everyone you love die."

I think what Kanye West is going to mean is something similar to what Steve Jobs means.

仅仅做到我们的最好是不够的，有时候我们得达到要求。

我们长城汽车的目标是成为全球SUV的领导者。

Sometimes you don't need a goal in life, you don't need to know the big picture. You just need to know what you're going to do next!