Strategy is about setting yourself apart from the competition. It's not a matter of being better at what you do - it's a matter of being different at what you do.
战略就是让自己在竞争中脱颖而出。这并不是要在你所做的事情上做得更好——而是在你所做的事情上与众不同。
In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign.
The best way to predict the future is to create it.