The most important thing is to tell a story that resonates with people.

If a Nation expects to be ignorant and free in a state of civilization,it expects what never was and never will be....If we are to guard against ignorance and remain free,it is the responsibility of every American to be informed."

True innovation often comes from questioning what everyone else accepts as fact.

2007年：贝索斯致股东信《我们改变工具，工具也改变我们》

我们要以更大的决心和力度推进能源革命，加快构建清洁低碳、安全高效的能源体系。