可持续性不是一种选择，而是我们对后代的责任。

1997年：贝索斯致股东信《吸引符合你价值观的股东》

The biggest risk is not taking any risk. In a world that's changing quickly, the only strategy that is guaranteed to fail is not taking risks.

赏赐并不能让人欢喜，责罚也不能让人畏惧。 

Every seed planted is a step toward a more sustainable future.

创新不仅仅是创造新事物，更是让事物变得更好。