人性的内涵不缺善性，而人性的需求则不能多添一分欲念。
认为仅仅因为理解了行为改变就会发生，这是领导力发展中最大的误区之一。
As in geometry the most natural way of beginning is from a mathematical point, so is the same method in observations and natural history the most genuine, simple, and instructive.
A brand is only as strong as the people behind it.
Psychology must be a purely descriptive science.