We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.

The rhythm of a film is like a heartbeat; it must be steady and true.

Think wrongly, if you please, but in all cases think for yourself.

Leadership is about inspiring people to achieve more than they thought possible.