There are two possible outcomes: if the result confirms the hypothesis, then you've made a measurement. If the result is contrary to the hypothesis, then you've made a discovery.

君子作战虽然布阵，但还是以勇敢为本。 

可持续包装不是成本中心——它是你的品牌对未来最明显的承诺。

Separate the processes of creation from improving. You can’t write and edit， or sculpt and polish， or make and analyze at the same time. If you do， the editor stops the creator. While you invent， don’t select. While you sketch， don’t inspect. While you write the first draft， don’t reflect. At the start， the creator mind must be unleashed from judgement.

这个行业的真正进步来自于传统与技术的结合。