I try to understand the place, its memory, its light, its materials, and then I try to find the right answer.

Quality is not a function; it is a discipline.

The stories are not autobiographical, but they're personal in that way. I seem to know only the things that I've learned. Probably some things through observation, but what I feel I know surely is personal.

The truth is, I don't know where my ideas come from. What I do know is that they come when I'm not trying to think of them.

我不是怪胎。我生来如此。

If you can see, look. If you can look, observe.

2005年：贝索斯致股东信《尽管是数字在发挥作用，但决策因素还是“判断”》