成功来自于比任何人都更好地理解客户的需求。

可持续性不是一种选择，而是唯一的前进道路。

从种子到餐盘的蔬菜旅程应该尊重接触过它的每一双手。

揣摩自己的身心，于百年后，将被后人安放在什么位置上？省察自己的面目，在历史上，和哪一位古代人物相似？

'Jeff, what does Day 2 look like?' 'Day 2 is stasis. Followed by irrelevance. Followed by excruciating, painful decline. Followed by death. And that is why it is always Day 1.' To be sure, this kind of decline would happen in extreme slow motion. An established company might harvest Day 2 for decades, but the final result would still come.