The key to nudge is to make it easy for people to make better choices.
引导的关键是让人们更容易做出更好的选择。
Profitability and environmental stewardship are not mutually exclusive; they must go hand in hand.
The only way to grow is to step out of your comfort zone.
要理解行为,我们必须从生存和适应的背景中审视其目的。