Losses loom larger than gains in people's minds.
在人们心中，损失比收益显得更大。
The best way to help people is to give them the freedom to choose while gently steering them in the right direction.
帮助人们的最佳方式是给予他们选择的自由，同时温和地引导他们走向正确的方向。
To help people save more, make saving the default option.
为了帮助人们储蓄更多，使储蓄成为默认选项。
People tend to value things more highly when they own them.
当人们拥有某物时，往往会给予更高的评价。
The most powerful tool for improving decisions is feedback.
We are all susceptible to biases, even when we think we're being perfectly rational.
我们都容易受到偏见的影响，即使我们认为自己是完全理性的。
Small changes in the environment can have big effects on behavior.
环境中的小变化会对行为产生巨大影响。
If you want people to do something, make it easy.
如果你想让人做某事，就让它变得简单。
Humans are predictably irrational in systematic ways.
人类以可预测的方式非理性。
The key to nudge is to make it easy for people to make better choices.
引导的关键是让人们更容易做出更好的选择。