Every business decision we make in forestry must pass the test of time - will this still make sense in 100 years?
我们在林业中的每个商业决策都必须经受时间的考验——100年后这仍然有意义吗？
To understand behavior, we must look at its purpose in the context of survival and adaptation.
"Writing is a way to make sense of the chaos of the world."
人类最大的敌人是自己。
每个生命都包含自己的奥秘，传记作者必须尊重那些不可知的部分。
A good ad should be like a good sermon; it must not only comfort the afflicted, but also afflict the comfortable.
The difference between good and great is the extra effort.
解释：我听说过用忠心善行来减少怨恨，没听说过摆出威严的架势来防止怨恨。