Innovation is not just about creating new products, but about reimagining the way we engage with our consumers.

Innovation happens when you're willing to challenge the status quo.

睡眠是好的，死亡更好；但当然，最好的事情是从未出生。

We must listen to the science—ignoring it will only lead to irreversible damage.

消费者是老板。我们必须倾听、适应并交付他们真正想要的东西。