Brand is just a perception, and perception will match reality over time.
品牌只是一种认知，而认知最终会与现实相符。
The only time I’m truly happy is when I’m in the water.
在科学中，荣誉归于说服世界的人，而不是首先想到这个想法的人。
The key is to set realistic customer expectations, and then not to just meet them, but to exceed them—preferably in unexpected and helpful ways.
We don't inherit leather from our ancestors—we borrow it from our children.