品牌只是一种认知，而认知最终会与现实相符。
Brand is just a perception, and perception will match reality over time.
有时候你必须迷失自己才能找到自己。
The theory of probabilities is at bottom nothing but common sense reduced to calculus.
心理学必须是一门功能的科学，而不仅仅是事实的科学。
"The past is a shadow that follows us, but it is the light ahead that guides our steps."
法律越多，正义越少。